FAQ

FAQ

Introductory calls are free?

No, introductory calls have a cost of 130 euros and last 60 minutes.

What is the introductory call hour?

Introductory calls allow you to present your project to Diana and receive feedback first-hand from her. She will study what is most convenient for you and write a collaboration proposal so we can help you in the best way

For which companies did Diana worked before creating her own?

Diana began her career at Oscar De La Renta in New York, followed working at Alexander Wang. Diana had the opportunity to also work for a Chinese multinational, Pacific Union Group, where she was responsible for the accessories and footwear department. After 4 years of work experience, Diana founded her first brand, which would unknowingly start the consultancy that today she carries out together with her team: Diana Yanes Consulting.

For which companies has Diana Yanes Consulting worked?

Diana Yanes Consulting has worked for companies such as Philipp Plein, Hogan, Santoni, La Fille des Fleurs, Medicell Pharmaceutical, among many others. Depending on the project, Diana manages to carry out between 10 and 20 projects a year, and the other projects, even though she is always involved, are carried out by her team.

So far, how many collaborations with brands have you made?

Since 2018 we have made more than 50 collections.

How does the dynamic of the project work when everyone is in different parts of the world?

Depending on the project, however our essence is to work in freedom, and we are a company run through holacracy. We have a cloud where all the shared files are, a WhatsApp group, and we have regular meetings on Zoom to be able to coordinate. In any case, from the beginning of the project it is clear who is in charge of what, and we just give the best out of all of us.

Does Diana Yanes Consulting have a service related to distribution?

Not at the moment, however in the one-on-one mentoring hours we can give advice in this regard.

About the team

Does Diana's team also offer consulting hours?

Yes, Diana's team does part of the one-on-one mentoring when needed. It can be singular hours or packages of hours.

Does the team offer any kind of service to clients?

Yes, with the internal strength of our team and our external collaborators we have the ability to offer services such as branding; web design and development in WordPress and Shoppify; development of 3D renders, whether for clothing, accessories, footwear, objects, and interiors; development and execution of communication strategies and content creation; management of social networks; copywriting; among others.

About what we do

Sustainable design, what does it mean?

It consists of designing with the circularity of the product in mind, from its conception to the end of its life. This takes into account not only the design, but the choice of materials and components that reflect this philosophy, as well as production processes.

How do you understand my brand at Diana Yanes Consulting?

To understand your brand's DNA and needs, we make an introductory call. Once we start working, your brand is involved throughout the entire process to make sure everything goes according to plan.

How does the design approval process work?

We generally do two rounds of changes, if more are needed, they are quoted separately.

How involved am I (the brand) in the selection of materials, colors and so on?

The brand is 100% involved throughout the process. We give the initial suggestions, which arise from the result of our introductory call, but at the end of each phase the project is presented to the client who always has the last word.

Does the changes and corrections have an additional cost?

The first two rounds of changes are included on the project. From then on, yes. That quote is given at the moment the entire project quote is made.

Does the company have to be linked to sustainability to work with you?

Not necessarily. We believe that excluding brands for not wanting to have a circular design makes no sense. Many times on the part of the brand there is a very great ignorance of the meaning, application and benefits of sustainability, and we believe that working hand in hand is the best way to make them discover it. We don't try to make them change their minds, but surely we like to show them our world and how it works.

How does the design process work?

It begins by understanding the DNA of the brand and its needs through a questionnaire, from which we search for trends for the region and the target market of your company. We present the moodboards that are subject to approval. Once this part of the process is approved, we work on the concept of the collection, which is again presented to the client, and once the designs are approved and refined, we create around 30% more of the quantity required, so that they can choose,. There we carry out the first phase of change. After the modifications are made, we reach a second and final phase of changes. If you want to make other additional changes, they have an extra cost.

What does the service include?

The final project is delivered with: trend search, collection concept, designs, 2d renders and technical tabs.

How long does the service last?

It lasts three months.

How much does the design service cost?

Each of our services is made to measure so the quotes are personalized.

What does it mean in terms of authorship that you hire an external designer?

The collection can be our own, if the company wants to have our name behind it, or it can be theirs and our name does not appear. These are details that are covered in each contract and they are all different.

What benefits can I get from Diana designing my collection?

Thanks to the experience of more than 10 years in the industry, Diana has built her reputation as a designer, this makes a collection made by Diana very well appreciated by all her followers, who are located between Latin America, the United States and Europe.

In addition, thanks to all the experience she has and the multifaceted style that she has developed through her travels, you get a sellable conceptual collection that has a high technical quality. Diana has been in the factories and understands this processes, something that many designers are not very clear about. This implies that complicated things to do are created in practical terms as it implies long times, high costs or unrealistic ideas. In addition, you will always have Diana by your side, accompanying you throughout the process.

In what modality are the meetings once I have hired the service?

Each contract has its modality, there are some contracts that imply that Diana or someone from the team travels to present the meetings, in other cases clients can come to the office. Although most of the meetings are held through the Zoom platform since they are international calls.

About what we do

Sustainable design, what does it mean?

Taking into consideration the triple bottom line (society, environment, and profits), we aim at pushing the boundaries of circularity and social integration.

How do you analize my brand at Diana Yanes Consulting?

To understand your brand's DNA and needs, we make an introductory call to clarify your target market, competitors, value proposition, and any other important information that may be useful for us to fully understand your brand. Once we start working, the client is involved throughout the entire process to make sure everything goes according to plan.

How does the design approval process work?

We generally do two rounds of changes, if more are needed, they are quoted separately.

How involved am I (the brand) in the selection of materials, colors and so on?

The brand is 100% involved throughout the process. We give the initial suggestions, which arise from the result of our introductory call, but at the end of each phase the project is presented to the client who always has the last saying.

Does the changes and corrections have an additional cost?

The first two rounds of changes are included on the project. From then on, there is an additional fee. That quote is given at the moment the entire project quote is made.

Does the company have to be linked to sustainability to work with you?

Not necessarily. We believe that excluding brands for not wanting to have a circular design makes no sense. Many times on the part of the brand there is great ignorance of the meaning, application and benefits of sustainability, and we believe that working hand in hand is the best way to make them discover it. We don't try to make them change their minds, but surely we like to show them our world and how it works.

How does the design process work?

It begins by understanding your brand identity and needs through a questionnaire. We then match those answers to our trend forecasting research and the deliverable is a moodboard. Once approved, we work on the concept of the collection, the materials and the color palette together with the designs. Two rounds of modifications are allowed, unless agreed otherwise. The final consignment includes 2D renders, tech packs and spec sheets ready to be used by the factory.

What does the service include?

The final project is delivered with: trend search, collection concept, 2d renders of the designs, tech packs and spec sheets.

How long does the service last?

It lasts three months.

How much does the design service cost?

Each of our services are made to measure, so the quotes are personalized.

What does it mean in terms of authorship that you hire an external designer?

The collection can be our own, if the company wants to have our name behind it, or it can be theirs and our name will not appear. Terms and conditions are singular to each project and agreed upfront with the client.

What benefits can I get from Diana designing my collection?

Thanks to the experience of more than 10 years in the industry, Diana has built her reputation as a designer, this makes a collection made by Diana very well appreciated by all her followers, who are located between Latin America, the United States and Europe.

In addition, thanks to all the experience she has and the multifaceted style that she has acquired while working between North America, Europe, and Asia, Diana has the ability to make best-seller collections with high technical quality. Moreover, Diana is not only a designer, instead, she spends half of her time working hand-on-hand with the factories to better understand the process and to achieve the desired quality.

How are meetings organized once we start working together?

Meetings are organized on a regular basis to update the client, nonetheless, the project is structured in a Gantt chart that is updated as the work flows and is available for the client to see the progress. Meetings can be organized in presence or via Zoom.

About the production process

How does the production process work?

The production service can have different modalities, we invite you to see our chart.  Once the production service is contracted, we structure the project in a Gantt Chart that is always available for you to see the workflow and progress.

What does the production service include?

Depending on the package you choose, the service can include: tech packs making, components and materials research, new shoe last development, prototypes and samples management, suppliers management, production management. All packages are stipulated by a contract that we provide.

What is the benefit of producing in Italian factories?

Working with Italian factories gives you a striking stamp of exclusivity and excellence for any potential customer. Production in Italy, especially when it comes to clothing and footwear, comes from a long tradition so the staff are not only very well trained but also practice production and clothing as a family vocation that is passed down from generation to generation.

How are finished products shipped to my country if I am not in Italy?

Depending on the destination country, the shipping will have to be handled by a customs agency, we can recommend for the client to handle the shipping. We provide the customs agency with all the necessary documentation for exportation. In the case the client wants us to handle it, that will have to be previously established in the contract and has an additional cost. In any case, the shipping cost will always be at the expense of the client.

Embracing Sustainability

How does the process of advising a company on sustainability works?

Initially, we ask for information on all the processes carried out in the company, from the search for raw materials to the shipment of the product. Once all this information is read and known, it will proceed to evaluate what changes can be implemented taking into account the time and investment capital that the company has allocated to this. Finally, everything indicated is delivered in a report in which we establish the necessary maneuvers to improve the company's processes. During this time, three meetings are established, a first one where the company explains their processes; a second in which Diana, as an expert in sustainability, makes a review together with the representatives of the company and a final one in which the changes are presented. Once the last meeting is reached, it is the representatives' decision if they want to initiate the changes on their own or if they want us to carry out the execution plan for the company and put it into operation.

What does the sustainability service include?

In this service we include a review of the processes that the company has, the types of materials, its allies, among others. This is evaluated to understand how they can have a more sustainable process. A final report is prepared, which is delivered to the company so that it knows and takes into account everything that is indicated by the evaluator. In turn, it includes 3 meetings with our sustainability expert, Diana, the first introductory, the second review and a third in which the conclusions are delivered and the actions that should be taken are highlighted.

How would sustainability benefit my company?

Your company can obtain many benefits from being sustainable, for example: if it is in the European community you can count on certain discounts at the tax level that seek to favor green companies. Countries usually grant some facilities to companies that seek to make their processes more sustainable. In addition, the most recent market analyzes position the sustainability of a brand as an important factor for consumers, so making these changes will allow you to find a greater number of potential customers.

Sustainability in the Making

How does Sustainability in the Making work?

SITM is our core service for companies willing to truly engage in more sustainable practices and be part of the needed change in the fashion and footwear industry. SITM aims at offering measurable solutions, that’s why we start by a life cycle assessment of your products. Once we know the impact, we establish a sustainability roadmap, replace existing materials for lower-environmental ones coming from our +500 options from European suppliers, while

allowing your products to still have the same loo&feel and performance capacity. All solutions proposed allow your product to remain within its price range. 

The entire process finishes with a meeting with the marketing department to involve them in the process and achievement so that they can easily communicate the efforts and commitment of the company.

What does the sustainability service include?

Life cycle assessment, materials and components research, a quantifiable result of the improvement, for example, the amount of CO2 emissions reduction.

How would sustainability benefit my company?

If you are in the European Union, you would be part of the European Green Deal roadmap, which by 2030 will become jurisdiction in all countries. Also, for European companies, there are many programmes and initiatives you could participate from the EU. Moreover, from anywhere you are, sustainability is a competitive advantage that si growing in market share and consumers’ interest.

One-on-one sessions

How can I sign up for your private mentoring?

Please choose a package with the mentoring hours you want to get  through this link. Once the payment has been confirmed, a person from our team will contact you within the next 48 hours to schedule the first meeting.

In what modality are the mentoring sessions carried out?

All sessions are through the Zoom platform. Each session is recorded and sent to you within 24 hours of meeting you.

Is the private mentoring service exclusively with Diana?

If not specified, yes. However, there is the possibility of making a personalized package that includes appointments with other people in the team depending on your needs.

How long is the private mentoring hour?

The hour is 60 minutes, and the available packages are 1, 3, 5 and 10 hours, which you can have twice a week, weekly, or as you prefer, taking into account that each session must last at least one hour.

How can I use the package of hours that I buy?

If you buy a single hour, you should use it within a month. The 3-hour pack can be used in a maximum of 3 months. The 5-hour package can be used in a maximum of 6 months. And you can use the 10-hour package in a maximum of one year.

What does a mentoring include?

The mentoring hours only include advice on topics such as: business plan, strategies, communication and sales plans, understanding of materials, coordination of the collection, answering questions about problems you are encountering in production, doubts about sustainability. What you have to take into account is that it is an advice, and it is not a service in which we do the work for you.