Our Story
DYC was founded by Diana Yanes, a designer and product strategist with more than ten years of experience in the Italian footwear industry.
During her years inside factories, design studios, and start-ups, she noticed a recurring challenge: many visionary ideas never became reality because production felt out of reach or too complex to scale.
To change this, Diana created DYC, a consultancy where creativity meets production logic and design becomes a tool for real impact.
Since then, DYC has launched more than sixty projects across four continents. In addition, our work has been recognized by the WORTH Partnership Programme, a European initiative that supports innovation and responsible design. It also gained visibility through a successful Kickstarter campaign, which became a case study showing how creativity, storytelling, and craftsmanship can unite a community around a meaningful brand.
What Impact Means to Us
At DYC, impact is not a trend. It defines our design philosophy.
We call it Impact Design, because it gives design its true purpose, to solve real problems and create positive change.
Good for the planet: we design with circularity in mind. For this reason, our products are multifunctional, made from low-impact materials, and measured with our own LCA tool to track their real footprint.
Good for people: we work with local associations to teach patternmaking and seaming to people from disadvantaged backgrounds. Through these partnerships, we help them rejoin the workforce and rediscover the value of craftsmanship.
Good for business: we help brands grow responsibly. As a result, we create scalable systems that turn impact into a strategic advantage.
Our Expertise
- Strategy meets creativity: we connect design and business from concept to delivery.
- Made in Italy production network: we collaborate with curated factories and suppliers who combine precision with flexibility.
- Product leadership: we oversee every stage, from sampling to production, ensuring full quality and timeline control.
- Transparent collaboration: we believe in clear communication, measurable results, and growth that benefits everyone involved.
About Diana
Diana Yanes has worked as a design consultant in the fashion industry since 2011. She is a creative thinker and strategic doer whose curiosity has taken her across four continents. This global journey shaped her signature design style: bright colors, bold combinations, and clean shapes that bring everyday fashion to life with personality and precision.
Originally from Venezuela and now based in Milan, Diana blends creativity with purpose. Because of her diverse experiences, she created DYC (Diana Yanes Consulting) to unite sustainability, social inclusion, and innovation under one vision: to make design meaningful again.
Since 2015, she has worked directly in sustainability through a social integration program that trains male detainees in seaming and patternmaking. Through this initiative, and with her passion for upcycling, she continues to use design as a tool for empowerment and positive change.
Diana also holds an MBA in Sustainable Luxury Management. This education strengthened her belief that true luxury is not only about aesthetics but also about responsibility, impact, and longevity.
Through DYC, she connects creativity and strategy to help founders and companies develop products that are authentic, innovative, and built for good.
Let’s Work Together
Ready to turn your idea into a Made in Italy reality?
Book a Discovery Call and let’s explore how we can bring your vision to life.
