My shoes made their way to the Oprah show!
How I Achieved 207% Funding in 24 Hours for my New bBrand
Made in italy has never been easier!
For those coming in here for the first time, Diana Yanes Consulting is a consultancy firm specializing in design and innovation! We are based in Milan, and work with any-size brands from all around the world. Our main objective is to lower the environmental impact of the shoe industry, and if we can do that by bringing Italian craftsmanship around the world, we are even happier!
This is Diana speaking, and today I want to share with you one of the latest projects with Vicky D’Incecco, a US brand. Vicky herself is the mastermind (and hands) after everything you see!
V Mules handcrafted by Vicky in her Miami atelier
About Vicky D’Incecco
Artisanal shoe brand made by Vicky herself. Crafted in the United States with Italian vegetable-tanned leathers, water-based glue, and wooden heels.
Vicky’s objective? To improve her production process and manage to sell her artisanally crafted shoes at more competitive prices.
How did we help her at Diana Yanes Consulting?
Because we know how important is craftsmanship to Vicky and her brand’s ethics, we took care of the making of insoles and soles using the same materials she was already using and we tried options as well:
- Usual cardboard insoles, as well as vegetable-tanned leather to replace the cardboard.
- Vegetable-tanned crust for the soles in different thicknesses to test feasibility of hand-lasting and style.
For the insoles, the best option at the moment seemed to be the regular insoles. For the sole, we managed to keep the same look as hers and give a natural finish to the vegetable-tanned crust.
How the collaboration happened
Because it was an overseas collaboration, some back and forth between Miami and Milan was needed to try out and improve the samples, because the most important thing for us is to achieve an optimal result that the brand is happy to pay for.
Seeing how it all went, I would say that one of our competitive advantages is that thanks to the established relationship we have built with our suppliers, we manage to provide our sourcing services with no minimum quantities while ensuring the needed rounds of improvements for samples.
Do you want to source from Italian suppliers or manufacture your shoes in Italy? Book a call to get the ball rolling!
Are you curious to know how our shoes made it to the Oprah Show? Read our previous post here!
We are willing to share with you more of what we know. Just comment below what you would want to read next:
- Shoe manufacturers in Italy
- Upcycled shoes
- Create a shoe brand
- Life cycle assessment for sustainable businesses